Share Information Through Social Media

Did you happen to see Felix Baumgartner jump out of a balloon last Sunday? If you did you joined a reportedly 8 million people who tuned into YouTube to watch the event live. This is probably one of the most watched live events broadcast over the internet, and it captivated people around the world.

Many of these people learned about the event in just the same way I did: they saw that someone else was watching it and decided to tune in themselves.

In my case, I was sitting comfortably in front of the television, the white noise of the Dallas Cowboys losing another game supplying background noise, while I surfed Facebook. A friend’s post told me he was watching Felix’s record-breaking sky dive attempt broadcast on YouTube. It sounded pretty interesting, so I clicked the link and spent the next ten minutes watching history.

The moral of the story is this: I never would have witnessed Fearless Felix’ jump unless the information was shareable.

Sharing information is nothing new. People have always related what they’ve seen, felt, heard, smelled or tasted to their friends or interested bystanders. This newspaper—like other newspapers around the world—reviews restaurants and movies for the benefit of its readers and (sometimes) the restaurant or movie.

What is new, however, is the possible reach of shared information. Looking at the Facebook profile of my friend who turned me onto the space jump in the first place, I see he has 109 friends. That is 109 potential audience members for that jump. I clicked the link and watched it myself. While I was watching it I likewise clicked the Facebook “Like” button below the video, and then my 321 friends also became potential viewers because they could have potentially seen that I was now watching the event and done likewise.

Thus the potential reach of information shared online via social media mechanisms is huge. When a piece of information somewhere on the web—anything from recipes to photos—can be shared, then the audience for that information grows substantially.

Businesses need to recognize this fact and release their information with the goal that it is shareable. Here are some ideas that can help.

Make sure that you use social media widgets on your website. Social media widgets are those small icons at the beginning or end of an article that allow to share the article via different social media channels (like Facebook or Twitter) simply by clicking the icon. This let’s readers or viewers quickly send tell people in their networks about the information, causing the viewership to grow.

Include methods for feedback, like comments or “like” buttons. The Sun News uses Facebook’s commenting system, meaning that whenever someone comments on a story on their website the story is then shared on the commenter’s Facebook timeline. This increases the exposure of the Sun News’ online presence and drives traffic to the website.

You can do the same on your website easily by going to Facebook ( and getting the mechanism. Or, you can simply get Facebook’s “Like” button to include after the article, which means whenever someone “Likes” the article that user’s friends will see the activity.

Another mechanism you can look at is the Disqus commenting system (, which allows anyone with some type of social media account (Facebook, Twitter, etc.) to leave a comment, which is then broadcast to those channels via the user’s account.

Sharing information has become a norm among internet users, so making sure your information is shareable is very important. The more your information gets shared the better your online presence becomes, which means greater top-of-mind awareness for your brand and business.

Word One Consulting
clint @
2263 S. Main
Las Cruces, NM 88005